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The Web Based Media Award

v2vV2V - Starbucks Coffee Company

In 2008, Starbucks introduced the social networking site, V2V. The platform is used to encourage employees and customers to post service opportunities that address the issues they care most about both locally and globally. Over 20,000 Starbucks’ employees and customers have registered and nearly 2,000 actions have been posted to date. The goal of this impressive CSR initiative is to contribute over 1 million hours of community service annually by 2015.

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"We're incredibly proud that Starbucks V2V has been honoured with this award, which speaks to the heart of our company. With grassroots volunteerism at its core, we developed this online social network to help people connect, collaborate, and have conversations about things they care about.

In the coming year Starbucks V2V will evolve so that it will help contribute to our global goal of contributing one million community service hours by 2015, which forms part of Starbucks™™ - our broader global commitment to doing business responsibly." Nancy Richardson, Digital Manager, Starbucks Coffee Company.

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Webaward